One of the biggest concerns of anyone that is just staring a website is whether the domain name is just right, and there is definitely a good reason for that. Regardless of what kind of website you are starting, whether it be personal or professional, the domain’s name is what will people will see first and it is the first impression that your website will leave, and as far as first impressions go you always want them to be just right. If you feel like you have your domain name just right and you are ready for the domain name registration process, then hit the pause button and read this article first because we are going to talk about a few things that you need to consider before making your domain name official.

Is it easy to pronounce?

Even though this seems a bit weird, this is actually one of the very first things that you need to consider before you register a domain name. You may wonder why this is important when users won’t even be saying the name out loud, and the reason for it is something called processing fluency. This refers to the ease with which our brains can process information and the easer that the name is to pronounce, the easier the user will remember it and that makes it more likely for them to keep coming back to your website, which after all is what you should be aiming for.

Does it have a .com extension?

A .com extension is by far the most difficult one to get, but before your domain name registration it is worth to see if there is any way for you to get a domain with that extension if you don’t already have one. Being unique isn’t really the right move when it comes to the extension so keeping it simple like this is a great idea. If you are hoping to get that extension down the line then first you need to check who owns the name and if you will be able to afford it. If you are starting a business website and you are only planning to do business inside your country, then you can even try going with a country specific extension as well. As long as it’s something that is easy for people to remember and that comes natural to write down when searching, you can proceed with registration.

How did you use the keywords?

Another really important thing to consider is whether you have used the keywords in your domain name in a sensible way. While it is true that the right keywords can help when it comes to visibility and so on, including full phrases can actually hurt your brand rather than help it and that is the last thing that you want. Google already knows how people are using keywords so exact phrases and generic keywords won’t help you so you should definitely try to stay away from them. They are pretty hard to remember, but more than that domain names that have those generic keywords in them simply don’t have the same SEO benefit that they used to, so you will only be making your domain name unnecessarily complicated.

Now that you have read this article and you see what are some of the key things that you need to consider, it is time for you to reevaluate your own domain name and see if there are any changes that you need to make to it. We hope that you found this article helpful and that it will be a tool that you can use in order to get your domain name registration ready.